Connectivity A Consumer Trend Marketing Essay

Connectivity A Consumer Trend Marketing Essay This project is in lieu of 50% of our grade. This report is based on connectivity as a consumer trend. It throws light on the history, evolution and future of connectivity as a trend. This report has been compiled by Athina DSilva (ID-101648277) and Callahan Brown (ID-101664347), under the supervision and guidance of Professor Noela Michael. C:Program FilesMicrosoft OfficeMEDIACAGCAT10j0287005.wmf CONSUMER TREND: CONNECTIVITY WHAT IS A CONSUMER TREND? According to ANDY HINES, it is important to keep track of consumer trends as it helps in providing a primer on the evolving global trends, and how these global trends further evolve in the future (Hines. A 2008, p23). The knowledge gathered from the study of trends can be put to use in terms of detecting threats, uncovering new opportunities, crafting strategies, exploring new market products and services and most importantly understanding consumer needs. Hence as defined by the English dictionary a consumer trend may be defined as consumer habits or behaviors that prevail among customers of a particular good or service. It is helpful to keep track of these trends as it not only help forecasters determine simply how much a particular group of customers buy a product or service but also how much they spend. Data collected by a trend forecaster may include information on how much a consumer uses a particular product/service, and how they communicate with their social network about that particular brand. In the year 2012, connectivity is said to be one of the consumer trends that is evolving and has already become a necessity to millions. An article by CHRIS FOX talks about the different trends that are booming which will continue to do so, but the overall theme of all these trends is connectivity. Chris Fox explains how, in spite of the business/electronics world becoming more and more complex by the day the consumers seem to be keeping up and adapting to these changes fast. Connectivity does not only define the internet but also branches out to entertainment connectivity such as television, cable or satellite TV. Then there are smart phones, ultra books, connected appliances, card less payments etc (Fox, C 2012, p 8-9) CONNECTIVITY AS A TREND: A higher emergence of new technology seems to be spanning the media, social space, internet and telecom; hence the digital consumer came in to being .consider the fact that the TV took 13 years, radio took 38yearsand the internet took 4 years to hit 50 million users; (Infosys, 2011). This not only shows us how technology is evolving rapidly but has also accelerated these changes in the digital landscape and how fast these digitally active consumers accept and embrace these changes with ease. Consumers have changed the way consumers make purchase decisions, communicate, respond and transact. INFOSYS analyzed this trend and the participants in the digital economy; they fully realized the need to place and make sure the digital consumers were at the core of their business. (Infosys, 2011) The landscape for wireless connectivity is evolving rapidly, and with these modifications come new challenges for delivering the best quality of consumer experience. Over the last few years there has been a huge growth in volume in terms of mobile data consumption not only by laptops and computers but also smart phones. Smart phones in particular, have seen a massive expansion in numbers with the smart phone forecasts to rise to approximately 64 percent of all cell phone sales in Western Europe by 2015. Public Wi-Fi networks have grown beyond expectations as well. For example -in the UK British Telecommunication plc has now over 1.5million public hotspots. (Orlandi, et al 2011, p1) Not so long ago customers were connecting to the internet via a dial -up connection modem. The birth of the broadband initially offered the advantages of high data rates as well as an always on connection. But now this so called broadband connection is not solely for using the internet but it also supplies its customers with high definition broadcast TV and enhanced telephone services. This offer goes by the name of Triple Play , this form of connectivity has already spread from The middle east to most European countries like France and is rapidly becoming the norm everywhere. (Hows, C 2006, p73) Figure 1: AOL BOX , Source : Hows, C (2006) FIGURE 1 depicts the Triple Play technology. The AOL box (figure 1) has a high speed ADSL 2+ modem and voice over IP capability. An Ethernet port allows a connection from the set top box to the TV thus providing their customers with high speed internet, a cable TV offer as well as n enhanced telephone line. ( Hows, C 2006, p73) WHATS BEEN INVESTIGATED AND FOUND OUT BY MARKETING THEORISTS ON CONNECTIVITY AS A TREND: The alignment between end-user products and services that accompany them is a key trend in this industry. This has been proved in the case of Apple computers Incs I pod i.e. a portable digital music player, which is integrated with I tunes music store. The development between the service and handset relationship has proved to be a success. Enabling the transfer of ringtones from a mobile operator to a mobile phone that can play it clearly is a powerful yet simple example of the service-to-platform convergence service. Facilitating this link between the 2 allowed mobile operators who deployed this service to generate revenue from each subscriber for services they subscribed to other than a voice connection as depicted in figure 2. Figure 2 : U.S. Mobile Phone Revenues ARPU: 1999-2010 Source: Scherf, K (2006) The figure above shows the gradual increase in the revenue from the year 2000 to 2010. Another example would be the sales of high definition television and the upgrade to a HD television service. A high definition display provides consumers will turn to a service provider such as cable, Telco (if available) or satellite in order to provide them with a broader content. certainly the era of antennas will facilitate over -the-air high definition of local channels, but the increasing consumer base (figure 3) indicates that they are paying for such services due to the fact that they are seeking more in terms of High Definition programming, half of them initiated this service last year . These are the trends that service providers are studying in order to help them determine how much high definition content to provide their customers with .The graph below shows the increase in the sales of high definition displays in the late 2006, where service providers will have an even larger base of potential high definition customers. Figure 3 : high definition TELEVISION SERVICES :SUBSCRIPTION AND INITIATION Source : Scherf, K (2006) Broadband And Conectivity: It had been said that the number of worldwide households that have broadband is expected to increase from 184 million at the end of 2005 and will move towards the mark of 400 million at the end of 2010. Each consumer will center on how effectively broadband carriers build enticing packages of services and enter the realm of experience providers. Consumer research showed that unique service offerings and good consumer support happen to be key variables in improving consumer satisfaction and retaining customers. (Scherf, K 2006, pp 4-5) Broadband Enabled Content: Households with a home computer and broadband connection drive a share of digital home services and product trends now. Although the lure of a broadband connections are faster e-mail and categories of media active consumers-those consumers that have invested heavily in online applications such as music, videos ,movies and photography already number in millions of households. Research shows that a prominent percentage of U.S internet users are now paying for these online content experiences as shown in Figure 4. As more consumers begin to use internet content services as complements to existing broadband, television and mobile phone subscriptions there is bound to be an expected increase in the number of users paying for these services as value- added -services rather than the stand -alone-subscription. Revenues in the U.S for such entertainment like music, movies, gaming and videos via the internet all of which can be enjoyed with a broadband connection at home on a computer was sai d to increase $11 billion annually by the end of 2010 ,which is quiet an enormous change. ( Scherf, K 2006, pp7-8) The figure 4 below shows the percentage of internet users that are 18+ and paying for their online content .the highest percentage of users use the internet for online music and is followed by pc gaming , online console gaming shows a still lesser percentage and the least number of users for online videos. Figure 4 : Percentage of Internet Users Paying for Online Content Source: Scherf, K 2006, pp7 Most of the services currently are PC based and with the consumers strong familiarity with the internet multimedia content and their increasing desire to enjoy video content on the television will increase the demand to bridge the solutions like todays digital media adapter or electronic devices with direct connection to the internet and their home networks( television).a good example would be the HOMEZONE SERVICE offered by AT T ,which includes the internet video offerings of AKIMBO ,this is defiantly one model that can lead to the success of connected entertainment experience that consumers crave for. ( Scherf, K 2006, pp7) Multimedia Networks: The market for linking a home PC to a CE device is quiet small as of now. Furthermore the market for the digital media adapters has not fared as well as it was hoped to have by many manufactures due to many challenges such as the high prices and the less-than -perfect connectivity issues. That being said, there is going to be an expected increase in consumer use of digital content in terms of both downloading and streaming due to the emergence of multimedia network i.e. PC-CE,as consumers seek ways to extend the means of entertainment beyond their home computers. For example the GLOBAL DIGITAL LIVING research identified a global base of households in millions that are potential buyers of atleast a point-to-point music distribution system as shown in the FIGURE BELOW. (Scherf, K 2006, p 14) Figure 5: categorize Global Digital Music Enthusiasts Source : Scherf, K 2006, p 14 Already over 500,000 XBOX users have linked their xbox to their home computer, including media center systems that are beginning to enter a large base of households worldwide. Another category of products to be watched in this area is the network attached storage media servers (NAS).these will be use to back up any digital content but will also enable its users to stream its contents in various ways in the comfort of their own homes. (Scherf, K 2006, p 14) HOW HAS THE INDUSTRY UTILIZED AND DOCUMENTED THIS TREND? From his key note for the manufacturing innovation conference in 2012 held in Orlando, Florida. Futurist Jim Carrol spoke about how manufacturing companies can add value to their product through intelligence and connectivity. He said connectivity is one of the leading trends which will define products through the next 10 years. According to Jim Carrol, everything around us is built to be plugged into everything else, the essence of the devices we used then has changed to what they are now. Since everything around us is driven by innovation and the need to improvise and innovate in order to be on top and increase business velocity and how connectivity as a trend is now the driving force or the core foundation to everything in our lives. ATT is in the process of developing clothing with in- built body sensors that keep track and monitor blood pressure, perspiration rates and other health indicators. The core foundation here reflects on connectivity, and is based on the idea where one small cell phone App tracks everything. This basically gives us an idea of the rapid pace of innovation in terms of connectivity. (Caroll, J 2012) HOW HAS THE INDUSTRY UTILIZED THIS TREND IN CREATING AND CHANGING THE MARKETING MIX? All of the changes above have all taken place one after the other over night and its very obvious that these changes in peoples lifestyles will also lead to changes in how organizations approach potential customers and sell their products. Since each product is unique and has different functions and different types of buyers companies have to come up with customized marketing mix for each product. V.I. THE MARKETING MIX DESIGNED KEEPING CONNECTIVITY- AS A CONSUMER TREND IN MIND WOULD BE AS FOLLOWS: PRODUCT- the means by which consumers create and share commercial and personal content, enjoy a variety of entertainment and programming Apps and enhance their productivity be it at home or on the go is evolving immensely as digital technologies are become more mainstream. We have now reached a point where the digital life style comprising the consumer activities mentioned above has become more of a reality now than ever. The last decade has seen a lot in in terms of solid activity and potential among multi- players in service delivery, development of software and platform design to address the growing consumer need for solutions in terms of enhancement of their life style and productivity application from broadband to new television services to portable music. (Scherf, K 2006, pp 5-6) The digital lifestyle market growth has largely been consumer driven and products and services have been acquired in piecemeal fashion. For instance, three-fourths of data networks in U.S households were purchased directly at retail by consumers, meaning it was up to them to decide if they had a need for network as in to share a single connection for instance; if the solution for their needs were based on social parameters such as reviews, performance and opinions from trusted and known sources; lastly if they knew how to install and configure the product. QUAD-PLAY BUNDLE is an example which includes mobile communication and entertainment services in their package. This part of the marketing plan also deals with product enhancement,in earlier times the mobile phone was nothing but a bulky voice transmitting device , now the headsets are sleek ,converged devices that not only help in transmitting or enabling voice communication but can also provide diverse experiences ,from camera li ke functions to video viewing capabilities etc. Since 2004 80% of mobiles in U.S markets have been camera capable pieces. Ever since the invention of cell phones with cameras, service providers have been offering attractive prices to entice their clients to buy a cell phone with a camera. This demand has further increased with the introduction of mega -pixel camera phones that promote services like photo sharing and printing. Also, SMS(short message service) have been futher enhanced with 2 way video calling . (Scherf, K 2006, pp 5-6 ) PLACE: with regards to connectivity there isnt a particular place that organizations can be specific of when it comes to marketing their product. They have to cover all area such as offices , homes and even connectivity on the go as people opt to stay connected even when they are travelling from one place to another be it through their lap tops ,I pads or even cell phones. The advent of the 3G technology is a good example of the know fact that people find it a necessity to be connected even when theyre on the move and hence the element of place in the marketing mix cannot be confined to 1 aspect but is has to cover all aspects of connectivity in terms of different locations. PRICE: with regards to the growing needs of consumers to stay connected, consumers are willing to pay any price to be connected at all times. Now service providers are coming up with reasonable packages for their clients to keep them connected. A good example is the etisalat triple play, (e-vision), black berry and I phone packages that are available. Fulfilling the requirement for end to end wireless applications for customers at low costs have been implemented. (ICRM India, 2012) PROMOTION: this is the most important element of the marketing mix. Service providers have various promotion methods to attract a strong client base and spread awareness of their product/service. Promotion methods include advertising via the television, magazines, internet, bill boards, and social networking sites, holding press conferences, appointing a brand ambassador to promote the product or service and lastly putting up official websites for the product. VI. WHAT ARE THE CONSUMER BEHAVIOR CONCEPTS IN TERMS OF CONNECTIVITY? MOTIVATION: connectivity has become a major delivery channel for all industries. It creates easy access and convenience for consumers, it has also emerged as one of the easiest and most opted means of increasing and improving business agility throughout the business world from customers, partners, employers, employees and suppliers. The fact that even though it is in so much demand by consumers it is very cost effective as suppliers have come up with various schemes and benefits and most importantly different forms of connectivity ,be it via 3G connections on cell phones, 3 in 1 modem that links TV, landline and broadband connection etc. (ICRM India 2012) CONSUMERS ATTITUDES TOWARDS THE TREND: based on research it has been said that connectivity (data networking) is become a success story on its own. Penetration of data networking has grown from 2.5 million in U.S households at the end of 1998 and has said to exceed 20 million today and also an estimated 80 million worldwide because it solved a couple of key problems such as allowing multiple users to access shared resources such as broadband. (Scherf, K 2006, p 12). All consumers have a positive attitude towards the trend .The only negative aspect of the trend is the risk of using the internet if people arent well educated in terms of using the internet for online shopping, or banking etc. BUYING AND DISPOSING OF THE TREND: According to an article posted by the official JIM CARROLL website, he talks about how connectivity has no end and how it will only keep evolving. Consumers opt to use the trend as they are extremely dependant on it in terms of easy access, quality of experience, delivery and pricing of the trend. Since most of the services are online ranging from household to electronics, medical equipment etc it is impossible for consumers to replace or give up this trend no matter what. He says according to research firm IDC internet trafficking will grow to 32% each year starting from 2010 2015 (Caroll, J 2012). Hence, it is practically impossible to dispose of this trend. INTERNAL AND EXTERNAL INFLUENCES ON THIS TREND: Connectivity has a customer base of active, assertive and active members identified by their craving for unique, participation and independence. This craving is motivated by several internal and external factors such as: Convenience and Personalization these consumers demand customized and personalized products and services and connectivity as a trend provides then with it. Entertainment and Experience consumers value innovative experiences and hence seeks to be engaged in it whenever they can this is also something connectivity provides its customers with. Peers Impact customers rely heavily on peer reviews for anything and everything. Secure and Easy purchasing customers want to make their purchases anywhere and at any time and in this point in time (digital age) access, speed and security is paramount and connectivity provides then with this satisfaction as well . ( Infosys 2011) Accountability and Transparency customers demand for integrity, honesty and accountability. V.THE IMPACT OF CULTURE AND SUBCULTURE ON THESE TRENDS: Culture and subculture do play an important role in this trend, it is known as consumer acculturation, it is a subset of socialization and acculturation. Consumer acculturation is only in terms of consumption processes. It can also be defines as a socialization process wherein an immigrant consumer learns the behaviors values, norms and attitudes of a culture that are not the same from their culture of origin ( T Ogden, Denise, R Ogden, James 2004, p4) Also a good example of culture and its effect on this trend is the fact that now technology is trending towards the production of more female friendly goods. Another example is now almost all countries have their online shopping site; these sites have the option of changing the display language to anything including a change in currency display. Also, one of the most obvious impact culture has on this trend is the change in language display on cell phones in any country in the world. Consumers can now choose to view their phone display in their preferred language at the click of a button. VI.CONCLUSION- HISTORY, EVOLUTION AND FUTURE OF THIS TREND: Connectivity has revolutionized the world of computers and communication and entertainment. The invention of telegraph, radio, telephone and computer are the level of such unparallel development of capabilities. Connectivity represents one of the most successful examples of the benefit of investment. Soon the trend of connectivity in terms of the internet, media, and phones was used by everyone. The commercialization of connectivity involved not only competitive development, private network services but also development of such sophisticated products that help people stay connected at all times (M Leitner, et al 2011). Connectivity is in so much demand that now it is not just a trend followed by millions but is also a necessity to most people specially in the health care sector. It is no longer only a means of networking and providing customers with entertainment and other services on the move or in the comfort of their homes but is evolved into becoming something people cannot function without. The future of this trend over the next 3 years is predicted by a trend forecaster, Jim Carroll by name. He described the trend to be never ending in terms of its evolution, and looking around us with the way we consumers behave towards this trend it is hard to say this is something we would give up or replace.

Huck Finn: Appearance Versus Reality

Many people in this world will believe in the first impression they get. The appearance people see will usually satisfy them without further investigating into the reality of a situation. The difference between appearance and reality can be quite different. This also applies to literature. There are many instances where an author will describes a character as kind, but is actually deceptive and mean. In the novel The Adventures of Huckleberry Finn, there are characters and situations that show how appearances can differ from reality.The three main instances are the Grangerford and Shepherdson feud, through the Duke and the Dauphin, and Miss Watson. The difference between appearance and reality is easily seen through the Grangerford and Shepherdson feud. They are two families who appear to be very classy. Huck believes them to be noble families. Huck shows that he believes this when he says, â€Å"There was another clan of aristocracy around there – five or six families â€⠀œ mostly by the name of Shepherdson. They was as high-toned and well born and rich and grand as the tribe of Grangerfords† (142).The two families show that this is not how they really are when they shoot at each other and try to kill one another. Col. Grangerford is also a man who is not who he appears to be. He is the head of the Grangerford family and in Huck’s eyes, is the perfect man. Huck says, â€Å"COL. Grangerford was a gentleman, you see. He was a gentleman all over; and so was his family† (140). Huck sees a man who is kind and perfect. The reality is that Col. Grangerford allows for the continuing slaughter of two families over a feud they don’t even remember how it started. Col. Grangerford is actually the exact opposite of the person he appears to be.The Grangerford faTmily is overall not who they seem to be. They appear to be kind and thoughtful, yet they partake in the owning of slaves. Huck finds out that the Grangerford family owns many fa rms with over a hundred slaves. The Grangerford’s could not possibly be good people and treat hundreds of people with disdain. The Grangerford and Shepherdson families are perfect examples of people are not who are not who they appear to be. The Duke and the Dauphin are two men who fake their appearance for a living. As con-men, they rely on people to believe in their appearance.The episode of the Royal Nonesuch illustrates how the Duke and the Dauphin swindle people. They put up posters around the town stating that there would be a performance of the Royal Nonesuch for three nights. The tricksters’ plan was to charge the villagers to get in to the performance, and then the Dauphin would cut the performance extremely short. They achieved this and made a large sum of money. They also use their ability to fake their appearance to gain special treatment from people. This was seen when the Duke said, â€Å"I will reveal it to you, for I feel I may have confidence in you. By rights I am a duke† (163)!The Dauphin quickly followed the Duke’s lead and said, â€Å"You ain’t the only person that’s ben snaked down wrongfully out’n a high place/ Bilgewater (the duke), I am the late Dauphin† (164/165)! By claiming that they are people of high stature Huck and Jim believe that they should be treated like royalty. However, Huck was smart enough to be able to identify the men as fakes and see past their appearance. That prevented Huck from completely following the men as a servant. The Duke and the Dauphin also show that if we just accept people for whom they appear to be, we could get hurt. The episode with the inheritance claim is an example of this.The family believed the Duke and Dauphin to be the uncles of the Wilks nieces and therefore claim the six thousand dollars. People such as the Duke and the Dauphin use people’s compellation to believe in appearances to survive. Not everyone takes advantage of peopleà ¢â‚¬â„¢s awareness toward others; some, like Miss Watson, are actually better people than their appearance dictates. In the beginning of the book Huck talks about Miss Watson in a quick description. Huck said, â€Å"The Widow’s sister, Miss Watson, a tolerable slim old maid, with goggles on, had just come to live with her, and took a set at me now with a spelling-book.She worked me middling hard for about an hour, and then the widow made her ease up† (3). Miss Watson appears tough and severe to Huck, employing harsher methods than necessary at times. From Huck’s point of view she does appear like a mean old women, but she most likely had her reasons for using the methods she did. Huck was most likely not the best student and his behavior skills were sub-par. It is easy to see how Miss Watson became frustrated with Huck’s struggle to be civilized. The underlying concept behind her strictness is that she cares for Huck.There has to be a reason for her to us e up so much energy to try and teach a boy without any previous knowledge. Huck does not realize that Miss Watson actually cared for him until his conscience starts bothering him about Jim. His conscience was theoretically incorrect because he was upset that he had taken Jim from Miss Watson, but he understood why Miss Watson acted the way she did in the beginning of the novel. Huck realized this when he said, â€Å"Why, she tried to learn you your book, she tried to learn you your manners, she tried to be good to you every way she knowed how.That’s what she done† (118). Miss Watson is an example of someone who is better in reality than who she appeared to be. The appearance of something whether it is an object or a person, is not always what is true. The true reality behind something or someone may be completely different than what seemed. Some people take advantage of people who commit to a first impression. Others are actually better people than what their appearanc e dictates. Looking into this topic, I realized that applying the concept used in understanding literature can also be used in life.The skill of being able to understand who a character is and why they do the things they do instead of just accepting how they appear can translate into real situations. We can do this by looking at situations through another’s point of view; or commonly said, putting yourself into another’s shoes. Gaining a deeper understanding of someone’s actions and beliefs can help us rise above the level of just tolerance. When we gain this understanding, we reach a level of acceptance. You can always have facts bolstered by imagination, but you can never imagine facts.

According to the Herzberg Essay

Would you be interested in working as a Hong Kong police officer? Why or why not? I would be interested in working as Hong Kong police officer because the department is paying great attention to the employees morale and motivation. This can be seen by the way the department treat their employees by rewarding them with awards and recognition after the employee had accomplished a special achievement and performed their assigned duties at a sustained level of excellence. There are several methods to motivate the employees at works. One of the methods is by giving them financial rewards. However, in my opinion, financial rewards are not enough in motivating the employees. People crave for acceptance. Meeting employee needs for acceptance can be found in rewards and recognition programs and policies. 1In this case, the Hong Kong Police Force is focusing more giving awards and recognition to their employees who had show a great achievement in performing their duties. By giving recognition to the employee, it will increases the chance that the employee will continue to perform well. It is because, the employee will feel that their performance was valued and it will keep them motivated. It also can enhance morale and productivity. Besides that, it will also boost the employees confidence to try new things and it is good for the future development in their career. By using awards and recognition as a tool to motivates the employee, it will also leads to greater job satisfaction on the part of the employees and at the same time increase the employees loyalty towards the organization. As a conclusion, I would interested in working as a Hong Kong police officer because for me money is not everything. I feel more appreciate if my supervisor/manager recognize me for completing my task and that is one of the geatest motivator for me to continue doing my job. However, not every person has a same reason for working. The reasons for working are as individual as the person. Some people put money as a motivating factors for them to excell in their job. So, employer should know what motivates their employee so that the employee can perform well in doing their job towards the company. How many examples in this case can you apply motivation theories to? In this case, there are several ways the department give recognition to their employees. For example, the candidates who attains the highest exam score is awarded with the Commisioner of Police’s Certificates of Academic Merit. The best all-around probationary inspector who gets excellent results in all aspect will get the Brial Slevin Trophy, the Baton of Honor, and a silver plaque. Besides that, the department also give internal (e. g : compliments or letters of appreciation) and external (e. g: Bravery Awards) award schemes that emphasize positive reinforcement instead of punishments. According to the Herzberg, if we want to motivates people on their jobs, we must emphasize factors associated with the work itself or with outcomes directly derived from it, such as promotional opportunities, personal growth opportunities, recognition, responsibility and achievement. By looking at the case, the Hong Kong Police force use Two-Factors theory in rewarding their employee’s performance. One may argue that the recipients of the honors and awards are only fraction of all police officers. Suggest other effective ways to motivate the police officers. Monetary rewards also important in order to motivates employees to perform at their best and strive to achieve individual and organizational goals. One way to motivates employees by using monetary rewards is that by offering pay raises when the employees had perform well in carrying out their duties or had completing training programs. By doing this, the employees will become more motivates to improve their performance levels and skills. The Hong Kong police force also may introduce the pays based on performance of the individual. The peformace of the employees will be measured by using performance appraisal system. By implementing this kind of system, employees are given financial incentive for reaching the goals. The objective of this sytem is to create a direct link between the employee’s job performance and the amount of pay he earns. In shorts, if the employees performance increase,the more financial rewards he will get. By doing this, it can motivate employees to perform at higher levels. 2 Bonuses also can motivate employees to increase their performance in order to meet the business goals. For example, the Hong Kong police Force may instituted bonuses system to encourage perfect attendance. Employee bonuses aren’t necessarily in the form of cash or money. The employer may also reward employees by inviting them to lunch/dinner. Are there any positive motivational consequences of tying compensation pay closely to firm performance? It appears to be a truism that if you want to motivates high performance, you attach rewards to it. When part of the employee’s rewards is based on the performance of the company itself, the employees will become more motivated to improve the performance of the company. When we attach rewards based on the performance of the company, employees who feel motivated to work are likely to be persistent, creative and productive, turning out high quality work that they willingly undertake. A motivated employees is more productive than employees who are unmotivated. The only way to make the employees more productive is to make sure they are motivated to work harder. By tying compensation closely to firm performance the employees are able to see what benefits they will get if they work harder for the company.

Mgt 300 Module 2 Thinking Assignment - 1381 Words

MGT 300 MODULE 2 THINKING ASSIGNMENT To purchase this visit following link: http://www.activitymode.com/product/mgt-300-module-2-thinking-assignment/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 300 MODULE 2 THINKING ASSIGNMENT MGT 300 Module 2 CRITICAL THINKING ASSIGNMENT /CSU Personality and Motivation – Analyze a Personality Demonstrate your understanding of personality and motivation and your critical thinking and writing skills by synthesizing theories of personality and motivation as covered in your textbook readings this week. Include any theories you have discovered in your own personality and motivation research efforts. Base your response to this assignment on the personality of somebody with whom you have direct†¦show more content†¦1. Describe the person’s personality broadly (either as described by the â€Å"Big Five† model, or by the Myers-Briggs Type Indicator from Chapter 9 of your textbook). 2. Given what you know of the personality under examination, explain which theory or theories of motivation would be most effective for a manager to use when trying to help this individual achieve her or his full potential at work. Describe the process of determination and the theory or theories you eventually recommend, and explain how the manager can use the tenets of that theor y or those theories as applied to the person who serves as your case study. MGT 300 MODULE 2 THINKING ASSIGNMENT To purchase this visit following link: http://www.activitymode.com/product/mgt-300-module-2-thinking-assignment/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 300 MODULE 2 THINKING ASSIGNMENT MGT 300 Module 2 CRITICAL THINKING ASSIGNMENT /CSU Personality and Motivation – Analyze a Personality Demonstrate your understanding of personality and motivation and your critical thinking and writing skills by synthesizing theories of personality and motivation as covered in your textbook readings this week. Include any theories you have discovered in your own personality and motivation research efforts. Base your response to this assignment on theShow MoreRelatedDebonairs Pizza Product-Market Expansion Growth Strategies27204 Words   |  109 PagesMASTER OF BUSINESS ADMINISTRATION (MBA YEAR 1) COURSE AND ASSIGNMENT HANDBOOK JULY 2010 INTAKE Course and Assignment Handbook – July 2010 TABLE OF CONTENTS 1. 2. 3. 4. 5. 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